As a small business owner, I am sure you are always looking for ways to increase sales revenue. One of the best ways you can do that is with a sidewalk sign. Unfortunately, many small business owners overlook this very effective form of advertisement.

A study done by the University of San Diego several years ago found that a on premise sign such as a sidewalk sign not only increases annual sales revenue, but it also increases the annual number of transactions and the average dollar amount spent per transaction. This all equates to more money in your pocket.

Here are the exact findings of this particular study.

1. On average, one additional on-premise sign resulted in an increase in annual sales revenues of 4.75%. This translates to a $23,750 increase in average sales revenues for a typical store in the study group with annual sales of $500,000.

2. On average, one additional on-premise sign increased the annual number of transactions by 3.93%. This translates into more than 3,900 additional transactions for a store with an annual average of 100,000 transactions.

3. On average, one additional 36-square-foot wall sign added $0.06 per transaction, while one additional 144-square-foot pole sign added $0.78 per transaction.

No matter what your annual sales revenue, a sidewalk sign can help you increase it. Do not underestimate the power of a simple sidewalk sign. No other form of advertisement will be so inexpensive yet so effective. You can run radio ads all day and run ads in the newspaper all month and you will still not get the same results as you would by simply placing a sidewalk sign in front of your business. Get a sidewalk sign today and watch your sales revenue grow like never before.

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