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Addendum to Fashionably Offensive

posted March 20, 2007 - 9:16am
Addendum to Fashionably Offensive

In an attempt to further educate myself on exactly what the Diesel company might be trying to say with this ad campaign they currently have going on, I decided to pay a visit to their website this morning. I must say I was pleasantly surprised, albeit a bit confused.

My reaction to the magazine ad was one of anger. This is because of what was depicted in the ad itself. However, on the website one can see a full-fledged ANTI-global warming campaign! Nowhere in the magazine ad did it show a website to visit. Not any mention of “Go here for info on how to help”. The print ad was still, as I said, offensive.

But it did succeed in piquing my curiosity enough that I needed to dig deeper into their meaning. There are several ads in the series featuring the destruction of many of our beloved iconic landmarks including the Eiffel Tower and Mt. Rushmore – all with beautiful models prancing around in their Diesel gear. But the website does also provide a video explaining the process of global warming and its effects, links to other sites, and tips on how to help.

I think the print ads would be MUCH more effective and far less offensive if they at least directed the reader to the website so that one can learn more about this very serious problem.

In light of my initial tirade, I encourage all to visit www.stopglobalwarming.org to learn more. And if you have not already seen it, do yourself a favor and purchase the Al Gore documentary, An Inconvenient Truth (link below)

www.amazon.com/Inconvenient-Truth-Al-Gore/dp/B000ICL3KG

Author: Cara Gundersen
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Comments

Addendum to Fashionably Offensive

Strumpet - Fri, 2007-23-3 10:53 am
Hi Cara, I have read both of your articles regarding this. The first one had me flipping through my own magazines to see exactly what it was that I had missed. Thank you for pointing this out as clearly I simply scan the pics but will now begin to look for that inner meaning in ads. I too find this an outrage. Your well written articles will hopefully bring this to the attention of others. I am now off to the Diesel site to e mail them regarding this. It is probably in vain as it will likely appeal to the self serving suits in the ad department. I can see them all now in a board room wearing their best Armani's reveling in the idea of the "any publicity is good publicity" mindset. The masses that hopefully complain to them about this may not make any headway in having the ads changed as those have already served their purpose. But we can hope that perhaps public sentiment will affect their consciences and they may rethink their ad campaigns in the future. Makes me wonder if Diesel practices "green" in every aspect of production, ads, sales etc...or does the only green they see go into their bank account. Thanks for the eye opener Cara. :)

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