When Adsense by Google appeared there were a lot of people who doubted Google's idea would be marketable and actually generate any profits. Yet as we stand here today it's probably the easiest way to make money online.

Now, all those naysayers are beating themselves for not getting in on the ground floor of the adsense google machine. Google adsense is the best way to make money online if you are new to internet marketing.

But of course, as you might very well know, AdSense isn't just profitable for Google. It's also profitable for the people who advertise via AdWords and very profitable for publishers who use it to make earnings which are sometimes just enormous.

Well, why is this advertising model so profitable?

You see, the Internet is a very interactive environment and its interactions come from the people who are browsing. They choose whether or not to follow a certain link. So... AdSense Google is great because it links together buyers and sellers.

You have to give Google credit  for an awesome idea. They know there are people out there who want to buy stuff and people who want to sell them what they're interested in. And Google AdSense helps members of the two categories find each other.

It works for the visitors, because the model is very transparent. You don't see a huge graphic banner which tries to lure you into buying something.  It works for the AdWords advertisers because their ads go everywhere. Not only will they find themselves listed in Google's search.

Their ads can reach any website that deals with anything similar to what they're trying to sell. They could never pull off this vast amount of advertising by themselves. And that brings us to the thing that makes Google AdSense a publisher's best friend.

The ads are contextual and somehow relate to the keywords you deal with on your page. Because people are on your site, which deals with a certain topic, you already know they are interested in that topic.

Google knows there are some companies that want to sell your visitors something related to your topic. Google wants your visitors, you want Google's advertisers, and the visitors just want to buy stuff or investigate further. And that is Adsense Google in a nutshell. That is what makes Google AdSense a great stream of income for everybody.

Gogle Adsense is a well thought out, yet simple, way to make money online. Just as long as you follow Google's policies, so you won't get banned by Google, you can find yourself making a decent living online.