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Advertisers Wary Of Google - Yahoo Partnership

posted September 8, 2008 - 1:00am
Advertisers Wary Of Google - Yahoo Partnership

The Association of National Advertisers are objecting to the proposed Internet search advertising partnership between Yahoo Inc and Google Inc since a Google-Yahoo partnership will end up controlling almost 90 percent of search advertising inventory which will kill any competition and escalate costs.


Website: http://www.reuters.com/article/technologyNews/idUS...
Author: taprial
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