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Advertising Demographics: A Rant

posted January 23, 2008 - 2:11pm
Advertising Demographics: A Rant

Ever since I was a teenager with my own television, I had a curiosity about advertising demographics--you know, the particular audience to whom advertisers target their commercials for a particular show. For example, during daytime television, especially soap operas, advertisers know that many homemakers--who are mostly women--are going to be watching, so they put commercials for women's vitamins, hygiene products, and cooking conveniences on during those shows. Likewise, children's shows and cartoons feature commercials for cereal and toys. And, during football games, you often see beer commercials and "macho" truck commercials.

With the advent of the Internet, the medium may have changed, but the idea continues, if more off-target due to SPAM. I hate spam. No, hate is too kind a word. I would like to write a program that backtraces all the spam I get--especially that disingenuous spoofed e-mail that makes your computer think it came from your own computer--then, once the offending server is identified, the program would cause the server to fry itself crispy. Judging by my spam filter, I could single-handedly stop worldwide spam in about three days.

But, I digress. Let's apply my observations of television commercials to what I commonly find in my spam folder. Let's pretend the spam that is found there is actually directed to me and people like me.

Today, I am purported to have confidence issues with the size of my manhood, be depressed and moody, have trouble sleeping, have cashflow problems, have trouble finding companionship of the opposite gender, and have bad skin. Holy Cow! They just described my teenage experience in high school. Jeez, maybe spam really is accurate, just about 25 years too late.

Spooky.



Comments

The funniest batch of commercials together

In addition to identifying the demographic, I also try and see what they are "saying" about the demographic by how they batch the commercials together. One of the funniest batches I've ever seen involved an anti-diarrheal product with Oxi-Clean to clean stubborn stains out of your clothing, as if to say "This will prevent frequent trips to the bathroom, but in case you don't make it..." Too funny! Click here if you have something to say and want to get paid to say it!

Agreed

LOL… Very good post! I think it’s a conspiracy. I think all of the “natural male enhancement” emails are coming from the same women who send me the “Wanna see my pics?” emails… in the hope of course that I’ll partake of the products and return the graphic favor. And I couldn’t agree more on frying the spammers.

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