Google's Adwords program leaves online entrepreneurs drooling. You don't have to build a perfectly optimized site or wait for months on search engine traffic that may never even come. You don't have to engage in a lengthy link-building campaign. You don't have to run all over the net trying to put together an advertising plan to drive traffic to your site.

You write a few three-line ads, pay Google for every time someone clicks on them, and wait for the traffic flow. Your ad isn't buried on some lousy site that doesn't get many visitors. It's right up in the face of the people searching for your keyword phrases.

It's irresistible.

It's also dangerous.

Those little payments for each click have a strange way of adding up. Unless your projections with respect to conversion rates and total likely clicks are on the mark, you can end up in the hole faster than you can say "CTR."

There are many people making money-driving traffic to their sites with Adwords pay-per-click ads. There are also many people licking their wounds right now, after another day of paying too much for clicks that didn't result in a sale. Obviously, you'd like to be in the profitable camp. Is that possible?

Adwords profit is out there for the right people--they just require the right know-how. Adwords is deceptively simple. It looks like a can't-miss proposition. Then, you miss. And you miss again.

What's wrong? Why are others raking in Adwords profit while you just keep tossing money at Google? Are you cursed? Are they lucky? It seems so easy... What's happening?