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Altria/Kraft Tries to Greenwash Their Coffee

posted June 28, 2007 - 4:55pm
Altria/Kraft Tries to Greenwash Their Coffee

Coffee & Conservation analyzes the new Yuban campaign, claiming to be Green by meeting the Rainforest Alliance's minimum standard (30% RA-certified beans). But 30% is far short of 100%, and RA-certified is far short of Fair Trade, and the other 70% of this not-so-green product is who-knows-what from who-knows-where produced who-knows-how. Not good enough.< p>
Website: http://www.coffeehabitat.com/2006/10/yuban_ad_camp...

Author: Rhea
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