American Newspaper Delimma
posted August 14, 2009 - 6:23pmThe Los Angeles Times has one of the best online "newspapers" in the United States. The "newstand" version, though, has been having it's problems as many of the auto dealers and department stores that were it's biggest advertisers have gone out-of-business.
America's newspapers were once owned by families that became wealthy because they dominated the advertsing markets in their publishing regions. The Chandler family that owned The Los Angeles Times bought a television station and a book publishing company and watched the money pile-up. The Chandler family's heir heir's decided to "cash-out" though and hired a Wall Street investment bank for advice.
The Wall Streeters recomended that the family sell shares to the public, becoming a "stock company" it's shares being sold on the New York Stock Exchange. A real estate investor from Chicago, Sam Zell decided to buy all the company's stock and take it "private."
A year after he completed that transaction the advertisers started purchasing more advertsing on Cable television and placing more ads on the Internet causing financial problems for the newspapers (The Times Co. owns The Chicago Tribune and several other newspapers.)
The Times has spent thousands-of-dollars on an online version yet it limit's it's readers interactivity, Click Underined Link: http://www.communati.com/node/5320
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