Beauty truly is in the eye of the beholder.  Whether it be white skin, a long neck, or a large rear end, different cultures have different ideas on what they believe is beautiful.  There's even a country in Africa where divorced, fact women are the most desirable, but the men are expected to be thin.  One thing that most cultures have in common, however, is that women want to be beautiful and will often take drastic measures to achieve their idea of beauty--whether they choose to drink collagen or spend half their paychecks on beauty treatments.  Interesting eye opener!