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'Brand' Express to earn Indian Railways Rs 800 cr

posted April 22, 2007 - 8:25am
'Brand' Express to earn Indian Railways Rs 800 cr

After the Blue Billion and Mast Kurkure, trains sporting brand names are set to criss-cross the country under an initiative by the Railways to rake in profits.
The Railways have decided to name their trains after popular brands, which will get space for advertisements on railway charts, coach boards and even bed wraps offered in AC coaches.


Website: http://www.hindustantimes.com/storypage/storypage....
Author: taprial
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