If you want to make advertising dollars on the web, the first thing you should learn about is building up traffic. Building natural traffic and getting free web advertising to your website or article is by far the most cost effective way to drive web traffic, but it's not the only way. It's important to learn how to use popular search engines to your advantage both through natural traffic and traffic brought through ads, as well as using other forms of advertisment to bring in the viewers. This article will show you how to do this.