Simple e-commerce sites in small niche markets that only have a market potential of a few million dollars is not the arena for the Dagny Taggarts of the world.

Most big thinkers are sitting the whole day in coffee shops trying to napkin-scratch the next wave of social bookmarking or envisioning how blogs will work in Web 4.0 on the hopes that it gets bought up by Google even though it never brought in a dime of revenue.

There’s something very traditional, almost blue collar, about building a commerce site and trying to make money the old fashioned way by selling goods for a little more than you paid for them........