What follows is a Recommendation Letter format, and a Sample Recommendation Letter that follows this format with names and other personal information withheld. So, basically this gives you a template to follow, and then shows you how the template was followed to give you ideas. This should help you both understand the mechanics first, and the practical side of the business to business recommendation letter.

BEGIN RECOMMENDATION FORMAT:
To Whom It May Concern,

My name is (name of person making recommendation) and I am the (title of person giving recommendation) of (name of company and location of company giving recommendation.)

(Initial Problem)
We used to be a customer of (other company), but (problem # 1)
and (problem #2). (Further explanation of problem #1 if desired). (Further explanation of problem #2 if desired).

(Action / Intervention)
We then were contacted by . . . . (name of person being recommended) of (name of company being recommended) about possibly (description of initially proposed business transaction.) OR
We then contacted . . . . (name of rep and name of company) and asked them (description of initial contact for business transaction)
(Options eventually worked out between the two companies.)
(Choices made or action taken on the options given.)

(Immediate result and consequences of action with company being recommended.)

(Satisfaction rating, long term results of action with company being recommended.)

(Recommendation)
I recommend them to you without reservation. Please call me or email me if you have any questions regarding my transaction with them. My number is (###) ### - #### ask for (name of person giving recommendation) – or send email to (email address of person giving recommendation)

END RECOMMENDATION FORMAT

BEGIN SAMPLE LETTER FOLLOWING FORMAT:
To Whom It May Concern,

My name is (withheld) and I am the Director of Plant Operations of (withheld) hospital in Pell City, AL.

We used to be a customer of the cable company, but the cost was very expensive
and the overall picture quality was poor. Some channels were good and clear but with others we were getting poor reception. We felt we were paying way too much money for an inferior product and we weren’t getting what we paid for.

We then were contacted by (withheld) of (withheld) about possibly comparing what we were paying for cable with (withheld).
He gave us several options for equipment, and payment. For our purposes, we decided to go with a 20 channel system with the option to expand to more channels later. We also decided to pay for the equipment outright instead of going with the lease option to save the cost of the lease.

After he completed the work, we had one issue with picture quality being poor on the higher channels due to existing wiring in the building. I contacted (withheld) and he came out the very same day we called about the problem and we have had no problems since.

I have been very pleased with the result and the professional level of service offered by (withheld). Our monthly cost is much lower now, and we will have paid off the initial investment in the system in a very short time.

I recommend them to you without reservation. Please call me or email me if you have any questions regarding my transaction with them. My number is (000) 000-000 ask for (withheld) – or send email to (withheld)@(withheld).com

END SAMPLE LETTER