I just came back from the CNET Japan Innovation Conference 2009 in Tokyo, where Cerevo , currently one of the most ambitious tech start-ups in Japan, showed its self-developed digital camera aimed at heavy social media users for the first time.

The company has just seven employees two of them are part-timers) but big plans: Cerevo intends to dramatically simplify the process of uploading and sharing pictures online by providing both an extra-easy to use camera (the “CerevoCam”) and a photo sharing site (”CerevoLife”) specifically geared towards owners of that camera. And the company wants to bring its idea in front of a global audience.