The franchise industry is growing, and is set to grow further. However, the demands on the franchiser are becoming greater due to stiffer competition. Yet still more and more entrepreneurs are investing in franchises. Why? It is a proven fact people investing in a franchise have a higher success rate than starting their own business from scratch.

But most franchisers need a more efficient method to manage all franchise activities.

A CRM for franchisers is about effectively supporting potential and existing franchisees, and providing the tools that the franchiser’s sales and support departments need to deliver superior quality service to their business partners.

It is also about providing the franchiser’s management team up to date information so that they can make timely and informed decisions. This all is delivered from one centralized source!

With a CRM for franchisers you can capture and update:

• Potential franchisee information.
• Potential site information.
• Application information.
• Planning, architectural design and construction details.
• Site construction project control data.
• Recruitment management guidelines.
• Initial staff and management training material.
• Frequently Asked Questions (FAQs).
• Marketing and promotional support documents.
• Franchisee performance graphs and reports, by, for example, territory/country, region, and zone.
• Outlet ROI graphs and reports by, for example, territory/country, region, and zone.
• Issue recording, escalation and resolutions, on-line training and franchise information, franchisee suggestions, etc.
• Staff training reports.
• Regular and irregular communications.
• New and updated franchise programs.
• Business reviews.
• Site inspections.

All controlled by your custom designed automated workflow rules including, for example, application forms, letters, and individual C.V.s, application review, initial meeting, market study, site reviews, initial payments, property leasing requirements, draft franchise agreement, and signing of agreement/payment of franchise fee.

And all of this can easily be recorded from centrally sourced “templates”, and the information is also centrally stored and electronically delivered to all stakeholders.

Visit www.crmasiasolutions.com for more information on how to take expand your organization more efficiently using your existing business model, without purchasing more computer hardware or software.