Neck pain can be due to improper habits in our daily routine or improper posture which cause pressure on the neck. Following measure can be take to avoid neck pain :

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Proper posture while sitting - keep your head up straight and rest your back on the chair.
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Avoid continuously sitting for a long time, walk about in between.
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While lifting heavy things do not bend your back. Sit down with your knees bend, keep the heavy object close to your body while lifting.
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Sleeping on a hard bed and lying on your back is good for the neck and back. Avoid sleeping on your stomach.
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When you have neck pain avoid pillows while lying on the bed.
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When there is swelling or pain in the neck applying heat on the neck helps.
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Relax. Tension causes pressure on the neck muscles which leads to pain.