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Ever Wonder What are Page Impressions, Clicks, CTR, and eCPM in Google Adsense Well click to find out?

posted April 26, 2009 - 11:26pm
Ever Wonder What are Page Impressions, Clicks, CTR, and eCPM in Google Adsense Well click to find out?

[img_assist|nid=324833|title="Payment Result History"|desc=|link=none|align=left|width=100|height=61]

1. Page Impressions

Page impressions are the number of times a page containing Google ads are loaded or viewed. One page impression is reported per page load regardless of how many ads are there in the page. If a particular page contains 3 ads, one page impression is recorded every time the page is loaded.

2. Clicks

Clicks is the number of time visitors click on the ads appearing on your pages.

3. Page CTR

Page CTR is the number of ad clicks divided by the number of impressions for the page of ads that appears when a link unit is clicked.

4. Page eCPM

Page eCPM or effective cost-per-thousand impressions is just a reporting feature to compare revenue across different channels and advertising programs, It is calculated by dividing total earnings by the number of impressions in thousands.


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