If you specialize in telecommunications equipment, phone systems, computer networking hardware, design and installation or are a software specialist who deals directly with businesses, consider joining a Value Added Reseller (VAR) program which can generate leads for your business.

Once you register with a VAR network, you complete a profile which lets potential clients know what services you offer.

As a member of the network you will receive leads from a telecommunications agency in turn for your referrals for carrier service.

It costs nothing to join and gives you the added power of networking with tens of thousands of telecommunications agents across the country.

When businesses sign up for telecommunications services (T1, DS3, Gigabit Ethernet, etc.) they may also be in need of other services and equipment to set up their networks, such as handsets, PBX, routers, switches, firewalls, etc. These same customers are also looking for equipment dealers for names such as 3Com, Avaya, Cisco, Inter-tel, Lucent, Mitel, Lucent, NEC, Nortel, Polycom, Shoretel, Talkswitch and more. VAR partners are provided leads and once an equipment sale is completed a predetermined commission is paid for the lead.

You can sell equipment and in turn can refer business back to the VAR network. In this arrangement you are able to:

1. Sell your equipment or services to leads provided through the VAR network.

2. Earn residual income through service leads provided to the telecommunications agency.

3. Earn residual overrides from other Value Added Resellers you recruit into the program.

By becoming part of a network, you can generate more exposure for your business and form relationships with telecommunications agents who can provide leads that can result in more sales.