It seems that fun can change behavior. What do you think? This is the general principle giving reason for Stockholm to launch Rolighetsterorin, or "The Fun Teory" campaign. They want people to change their lazy behaviors and, ultimately, change how they feel about driving environmentally friendly cars; getting people to see the fun in being respobsible. There is a video, that was recently publicized, that shows the Piano Staircase; this was intended to make people less lazy by using the stairs instead of the escalator that was immediately next to the staircase. Thefuntheory.com is running a contest to encourage people to upload their own interpretations of their own environmentally friendly campaigns. The reward is GBP 2,500. To check out the contest go to VW.

Mårten Angner
2009-10-08 12:28

Here is an brief translations for our English speaking audience:

0:10 Can we get more people to choose the stairs if we make it more fun?

1:08 66% more people choosed the stairs in favor of the escalators

1:28 Apparently, Joy can change behaviour

1:34 We call it "the fun theory"

1:44 An initiative from Volkswagen

To view the YouTube video of The Piano Staircase you can either go to The Fun Theory or YouTube.

Check out other things I've posted.