Uncle MythMan says ...

The basic philosophy of the company is, 'Every square inch of the web should be pumping garbag-- I mean, Money-- pumping "money" at the webmasters.'

It was doing so ... BEFORE the company touched it! Think of the pistons/cylinders of an automobile's engine: Do you think the piston/cylinder would be "better" if the emptiness inside of it were filled with gold or something more tangible?

I don't; oh, you could sell the golden piston for much more than the empty one ... but HOW FAR WOULD THE VEHICLE GET?

Ask/answer questions like these on myLot (where there are ALSO legends of revenue!)