Elves are a central to the folklore of Iceland and right now they are experiencing a re-surgence of belief, with people in all walks of life having seen or experienced the influence of the Hidden Folk. The belief in Elves has even had an impact on business, as new construction cannot be done in some areas until the construction site has been checked for the presence of invisible inhabitants. Recently documentaries and articles about Elves have been flourishing...

http://www.dw-world.de/dw/article/0,,2786922,00.html

http://www.slate.com/id/2213353/?GT1=38001

http://visindavefur.hi.is/svar.php?id=5597