Legally Leach off of Popular Article Marketing Enthusiasts

One of the standard online marketing techniques is Article Marketing. This is where you write compelling articles, or have them written for you, that are informative to your target audience. That audience then as the opportunity to visit your website and either purchase your product or opt-in for more information, etc.

I agree that Article Marketing can become one of the most powerful tools inside of a “set and forget” scenario in your marketing arsenal. But, what if you just don’t have enough time in the day to complete the tasks needed to saturate your target market within a certain time deadline? There are only so many hours in a day and sometimes the “show just must go on”, sort of speaking.

Did you know that you can take advantage of the expertise of popular authors on high PR sites?

You probably already heard how potent blog comments can be. And, It Can Be, when you post a comment that contains relevant content inline with the blog post. Posting a comment to an article on a blog is like the “National Enquirer” of Web2.0. Who can’t resist at least a peek?

I’m not here today to tell you that you need to make more comments on relevant blogs though. I am here to tell you that there is a slight twist that most people are not even thinking about when it comes to commenting on available web2.0 sites that will benefit you more in your marketing, and you may not be taking advantage of it either.

High traffic PR sites have found a way to make their obsolete static pages adhere to the demands of competitive search engine placement by incorporating a popular web2.0 feature. This allows you to take advantage of the opportunity to further promote your products, services and affiliate program offers.

Much like a blog comment post, article directories have begun importing the web2.0 feature into their sites. The object is to make an informed and intelligent reply in direct response to an article, leaching off the articles generated traffic and directing them toward your offer.

One example is Ezinearticles.com that reaches over 4.5M unique visitors a month. Even though ezinearticles.com uses the “nofollow” tag, which would not help in your search engine page rank, you can’t deny the impressive amount of traffic that their database handles. And you do face a large possibility of acquiring some very targeted traffic at no cost.

Before you start out on a rampage and posting your comments all over the web, there are a few things you need to take in consideration and remember. Not all article directories are using the “nofollow” tag and developing the habit of planning your comment marketing from an SEO advantage that will continuously carry you a lot further and reap the benefits for a very long time. Don’t you just Love these set-n-forget schemes?

Comment Marketing Tips to remember:

1. Use a two word key phrase in the place of your “name” on the form.

2. If available, check the box to be notified when a new comment has been posted. Most people fail to create a dialogue with other members of the site.

3. Use a keyword in your comment body.

4. Always offer more information on the subject.

5. Never post a comment that is out of character with the article, stay within the theme.

6. Refer to your product, service or affiliate program as another useful resource of information.

There is an article from Disabled-World.com that carries a PR5 on the page that the article is posted. It was posted on February 21, 2007 and does not execute the “nofollow” tag. As of yesterday the article has been viewed 4470 times. You can view the latest statistics on the article here:

Tips for the Newly Disabled
By Carol - 2007-02-21 - More articles by Carol - Article viewed 4470 times.

You can find more of these niche articles directories that house popular authors in their database at:

http://www.directorycritic.com/article-directory-list.html

Taking web2.0 a little further, the popular site usatoday.com has even immerged into the realization that web2.0 is not going away anytime soon. To stay on top of the web2.0 game, they have allowed their readership to create accounts in the form of a profile. Adding to the credibility of the news group and creating loyalty from their readers. UsaToday.com carries a following of 7.3M unique visitors a month and 23% of those viewers browse the site on a daily basis.

Local area news stations have been promoting their blogs through newscasts and in major publications. Exposure in these outlets, were previously paid positions and hard to acquire, let alone unaffordable for the average small businessman. With more and more news outlets incorporating the social aspects of web2.0, the small webmaster can gain the exposure that has been, up until now, unobtainable.