After the success of Jab We Met Kareena Kapoor has become hot property in the film industry. Though Kareena was last seen in an item song It's Rocking for the film Kya Love Story Hai she now features in a private music video for the first time. The video is directed by Sangeeth Sivan and is produced by Saregama India Ltd.
The song Bedhadak Bade Nazdikiyan showcases Kareena getting up close and intimate with special close-ups of the hair as it's clearly promoting Head & Shoulders. The entire shoot is done with a combination of white and black in mind. Kareena looks cool in the video with an international look. The logo of Head & Shoulders is displayed in the video at regular intervals. It is an interesting way to advertise and run a product campaign. Singer Suzanne has sung the track, which was composed by Pritam, who incidentally had even composed the songs of Jab We Met.