When Kate Moss appeared, supermodels such as Naomi Campbell, Cindy Crawford and Claudia Schiffer were known for their statuesque and curvaceous figures. However, Moss’s skinny frame was completely different, leading her to be labelled as an ‘anti-supermodel’ and launching a new look widely regarded as ‘heroin chic’. This look was extremely controversial, as many people believed it encouraged drug use and eating disorders. However, this scandal only succeeded in boosting Moss’s career.