The concept behind Keas is to help people take control of their health by making smart decisions about their diet, exercise, etc.  According to the NY Times, more and more Americans turn to the internet everyday for questions about their health and diseases.  

Users are asked to fill out a questionnaire upon sign-up.  A member's health records can be accessed through Google Health and Microsoft Health Vault to create a personalized health plan.  All this data is analyzed and explained to members by experts in hopes of giving  them a better understanding of what it all means to them.

For more information on Keas, please visit the link below.