The most recent trend in privatisation of health services is medical tourism, which is gaining prominence in developing countries. Globalisation has promoted a consumerist culture, thereby promoting goods and services that can feed the aspirations arising from this culture.

India, like Singapore, Malaysia, Thailand and Singapore, is pushing for a big slice of Asia's lucrative medical tourism market projected to nearly quadruple in value to around 2.3 billion dollars in five years and Kerala is India’s catchword in terms of medical tourism.

During the December-to-March high season, tourists flood Kerala to visit Ayurvedic treatment centres which have sprouted everywhere in the State of 32 million. Ayurveda, which translates as knowledge of life, operates on the principle of balancing doshas, or aspects of the body -- vata (related to movement), pitta (digestion) and kapha (body fluids) -- using herbs, metals and minerals is one of Kerala's USPs (unique selling points).

http://www.groundreport.com/Politics/Kerala-the-haven-of-medical-tourists