When it comes to online advertising Google Adsense, undoubtably is the leader. If you follow their guidelines and TOS you can make good money from Adsense. Most of the blogs and sites depend on Google Adsense for revenue.

But not all webmasters and publishers are happy with Adsense and are constantly looking for alternate sources for revenue. Sometimes Google just bans a publisher account for click fraud or not adhering to their policy or take away their earnings citing invalid clicks. And no further explanations are given. As a publisher or a blogger you have to look for alternate revnue sources, even if you are holding an Adsense account. There are many ad programs that you can run along with Adsense ads.

Google will not release payments unless you reach the minimum payout of $100, which may take a small blogger or publisher ages to reach. Recent news about Adsense cutting payments to publishers are another concern for small publishers. There are other ad networks with much lower minimum payouts that they can try.

Many people have found success without using Adsense. John Chow made $23,448.59 in October, 2007 without a penny from Adsense. All of his earnings are from private ad sales, affiliate commissions, ReviewMe, Text Link Ads, Kontera, TTZ Media, subscriptions and ShoppingAds. Everton at Connected Internet made $15,179 during the same period out of which only $4,904 came from Google Adsense.
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