Setting up an e-mail auto-responder is a great method for providing a relationship with your customers. Once a customer signs up you can send newsletters or other marketing materials to them for a nominal cost. There are services which help you send your newsletters with a high level of deliverability along with the ability to track whether or not the newsletters or e-mails were effective. These days the software provides real-time data to monitor when an e-mail is opened and if the links are clicked within the e-mail.

One such service is Aweber. This company provides a cost effective solution with a high level of praise from customers. The reviews are very positive online. According to marketingcharts.com Aweber received 10.9% of all Internet advertising website traffic in its scientific poll of 10 million internet users for the month of April 2009. (1) That shows that it's service is reliable and heavily used.

So who would benefit from these services? Well any company or non-profit group that currently sends a lot of mail newsletters or advertisements could almost certainly save money by using e-mail advertising. Any business that wants to maintain contact with its customers would be in a position to harness these services as well. If you can repeat sell to your customers this is a very wise investment.

Read more at the following website: http://www.aweber.com/?320292

(1) http://www.marketingcharts.com/category/topic/affiliate-marketing