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Macy's Creates the Christmas Shopping Experience Online (Standing On Line, That Is)

posted December 19, 2007 - 12:21am
Macy's Creates the Christmas Shopping Experience Online (Standing On Line, That Is)

Wasn't online shopping supposed to save us from the delays and long lines of real-world Christmas shopping? Well, visitors to the Web site of Macy's, "the world's biggest store," have been getting what is undoubtedly the world's most-viewed "server too busy" message.

Of course, Macys.com doesn't actually use that term; instead, it uses a folksier, more friendly wording:

"We'll be right with you.
It's a little crowded in here right now, and to make sure everyone enjoys shopping with us, we're asking new visitors to wait here a few moments while other shoppers finish up. We'll refresh your browser and welcome you in momentarily. Thanks for your patience!"

"In here"? You mean in that air-conditioned, windowless, fluorescent-lighted room where the silicon brains of the Macy's server farm are housed?

You'd think if the world's biggest store could put on the world's biggest Thanksgiving Day parade and all that, they could handle even the world's biggest load of holiday shopping traffic.

By the way, the Macys.com page is not refreshing (or if it is, it's not taking me to a functioning Macys.com Web page), so it's apparently taking quite a "few moments" for those other shoppers to "finish up."

Luckily for me, if I want to shop at Macy's for Christmas I'm just a half-hour trip from their flagship Herald Square store. Which is an experience in itself. After all, in cyberspace you don't get to ride on those half-century old escalators with the wooden slats on the steps...



Comments

You're probably right

I read that Macy's is staying open 24 hours this weekend... and even today they were holding a hiring open house for seasonal help--7 days before Christmas. It seems the stores are expecting/hoping/praying for a huge last week of shopping to save their bottom line. P.S. Some programmer at Macy's must be smoking something funny... their home page finally loaded, but it reads, "Macy's wishes you a safe and happy Thanksgiving! Be sure to watch the parade today at 9 AM on NBC!" ... um, yeah...

It will probably get worse over the next week...

We are probably on the cusp of the latest anyone can order online and still have gift in-hand for Christmas, so that site is going to remain slow until the last possible minute. Christmas is on a Tuesday, so people could conceivably still order Friday/Saturday and still have gifts overnighted for Monday. Good thing you can take a short walk and get the stuff yourself. :) Click here if you have something to say and want to get paid to say it!

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