The battles of Internet marketing are not won today by people with the largest forces. Most successful advertising pays dividends from the start. Impossible things are not started at all.
The attitude of consumers is learned by online surveys. Trade conditions and competition are learned by competitive intelligence tools. Selling points are developed by split-testing ads.
There is no long waiting--no serious uncertainty--no drawn-out period when expense overtops result. One gets one's answer immediately.
Ten thousand sources are sometimes searched for light on a single problem.
The well-advised advertiser of 2008 ventures nothing on guesswork and theory.
Each new undertaking is piloted now by a myriad recorded experience. As a result, people are sure of their ground. Errors rarely occur. One takes the short way to his object.
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