The tech giants Microsoft and Yahoo are set to announce an online search and advertising deal. According to The Wall Street Journal, it is not clear whether the two companies have signed any official papers, but the negotiations of the deal have finally come to a close and the companies will announce the details of the agreement shortly.

Microsoft and Yahoo have been in talks for some time to join forces on Internet search and advertising technology. Together, the two could stand a better chance to gain market share from rival Google. Microsoft launched its own Internet search portal, Bing, in early June. While Bing met with initial success, Microsoft has still been unable to post a profit in its online advertising business.

Many think Microsoft took action a bit too late and the real winner of the deal is Yahoo. Lets wait for the agreement details and see what will happen in the future. Anyway Google will still stay the market leader for the coming years.