The most controversial takeover bid in the history of the web involving software giant Microsoft and internet powerhouse Yahoo! ended in tragedy. The Microsoft-Yahoo takeover bid featuring big bucks, drama, comedy and clowns has come to an end as Microsoft CEO Steve Ballmer announced that Microsoft no longer interested in acquiring Yahoo. The Microsoft-Yahoo drama begins as Microsoft launched its opening salvo, a $31 a share hostile bid (that’s roughly $44.6 billion) which was followed by months of talks by various parties, Microsoft even tried another one, a much higher bid but Yahoo ‘s Jerry Yang just declined the offered. The bid ended when Yahoo struck search ads partnership with Microsoft arch rival Google. The hopeless Microsoft decided to leave and it’s sent Yahoo stocks into free fall. The software company has dramatically changed direction, it is not interested anymore to Yahoo, the iconic Yahoo are considered by most as the crown jewel of the web, a major prize for web giants a such as Microsoft that wants to build an empire on the net. Alexa rank Yahoo as the no.1 in web traffics, this could be the reason why Microsoft really need Yahoo. Something did happen here, Redmond lost its appetite in Yahoo acquisition, and the hunt for Yahoo is done. For months the web witnessed, watched and waited in the biggest takeover bid in the history of the web. Microsoft claimed that they bid twice and failed, Yahoo declined them, and instead Jerry Yang takes the Google-Yahoo deal, Yang thinks this deal will rocks the web and eventually boost Yahoo revenue but something went wrong, the Yahoo-Google inc. failed. I assured you that even with the failure of Google search ads deal Jerry Yang always got his own plan B and that’s to seek another elephant in the room and make an offer. Yahoo is reportedly seeking Microsoft to try to restart another talk. Yahoo thinks that Microsoft got no choice but to bid again for Yahoo, this is the only and perhaps the most favored solution for Microsoft to bolster its web presence. Combining Microsoft search business with Yahoo is a must for Microsoft, search is a scale game, plus Yahoo got major audience, good revenues and nice brand name but after the Yahoo takeover failure Microsoft has decided to move on, turned more attention in other web properties, one of this is eBay. The strategy is completely changed eBay and Microsoft got vastly different cultures and occupies different part of the web. I think there are plenty of reasons for Microsoft to drop Yahoo and take something the web could produce. For Jerry Yang, you just missed the shot here, Microsoft is gone, and Google left the house. There still a possibility of Microsoft-Yahoo deal, CEO Steve Ballmer could change his mind and go for Yahoo.

For more see also:
http://netcrawl.blogspot.com/2008/11/microsoft-drop-yahoo-end-of-game-for.html

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