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Microsoft, EA sign sports game ad deal

posted July 25, 2007 - 8:52am
Microsoft, EA sign sports game ad deal

Microsoft Corp. said on Wednesday it will pipe advertisements into a slate of popular sports video games from Electronic Arts Inc. , including its best-selling "Madden" football franchise.
The deal, also covers EA's "NASCAR," "Tiger Woods" golf, "NHL" hockey and upcoming "Skate" skateboarding games


Website: http://www.reuters.com/article/technologyNews/idUS...
Author: rawnak
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