"There's a fundamental shift going on," Mr Brewer said. "Both sites are ... different. We built MySpace for people to find and connect with people they don't know. Facebook is ... built around connecting with people you already know.

"Clearly, the world eagerly embraced MySpace, but as the average person has adopted social networks, where they come to first is making connections with the people they already know.

"Facebook has done an excellent job of capitalising on that."

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