Newspapers have to diversify to survive

The importance of a newspaper has remained the same despite changes in the publishing world.With the launching of electronic newspapers catching latest news has become a passion for all.Latest news has no importance if it does not carry analysis.The journalists who can provide analysis of the latest developments are masters in their craft.The electronic channels are another good source of latest news.But,the printed word has its own attraction.If the latest news is analysed with various angles in detail through gripping writing,it has more impact.The newspapers these days have tried to provide more analysis and features because they know they have to compete with electronic media which has more attractive options to woo the audience.In India,Times of India has really come up with lots of innovations in its content.People like to go through the Sunday supplement of Times of India,which has now become a brand in itself.They even skip good TV programmes which are aired on Sunday. For my writings visit www.xomba.com/user/sanjay For joining xomba visit www.xomba.com/referral/777777/b6a