Latest Statistics on PR and Article Marketing

On an average business day, more than 2,000 press releases are distributed by the five leading wire services in the United States - Business Wire, Marketwire, PrimeNewswire, PR Newswire, and PRWeb.

"Search Engine Watch" estimates that currently 50% of those press releases are search engine optimized. That means, every release is competing every day against 999 other SEO-tuned pieces. And the numbers are of course going up, not down.

In such a crowded arena, it might perhaps make more sense than ever to have a budget for premium positioning and minimize the number of free submissions .

About 200,000 articles are aggregated by the top news search engines on a typical day. Today about 16 percent of those are search engine optimized, which translates to 32,000 articles per day.

True, the odds are steep and that makes the job of an online web marketer no easier than her traditional counterpart.

But what would be your chances if you did not engage in any PR or article marketing at all?

That's an easy one to answer – "zero."

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Ugur Akinci is a senior writer with 20 years of experience.

Subscribe to his FREE copywriting, design and information marketing Newsletter today at www.writer111.com and claim your FREE GIFT!
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