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Pay attention to these slogans.

posted December 8, 2006 - 12:57am
Pay attention to these slogans.

Preambles are usually those introductions to what is about to be written on some boring subject matter. I wrote this to delve into advertisers and their bad slogans that you should think about.

After the preamble I encourage you to read these slogans from the prominent companies and think about the meaning of the words before you think about the product.

1. "Can you hear me now?" Verizon

If I was to sell you a phone and I kept asking you: Can you hear me now. Doesn't that imply that the phone is a piece of crap if I have to continually ask you: Can you hear me now. That question should just be asked once and not used as a slogan for a phone company. You say that phone is a piece of crap because I can't hear you. I get another phone with a different signal and say. Can you hear me now. You say No, I can hear you. I get another phone and do the same thing till you get a phone that I won't have to ask the same damn question. Can you hear me now? What has happened with this popular slogan. It has made main stream America think that a busted up phone is an exceptional product that you should buy a phone simply because I always have to ask somebody: Can you hear me now?

2. "Think Different". Maacinotsh

Shouldn't it be Think Differently. If I was to tell you that whatever I show you you should think different about whatever I try to convince you to buy. If I say Coke and than think Different. Would you buy a coke? Maybe you would or maybe you won't. Would you wear a plaid suit if I said think different of what I'm showing you. If I was to say think different and if I say cheeseburger do you say cheeseburger or do you say... Tractors in Ohio. Sumo Wrestling. For this slogan to be effective, shouldn't it mean that you should just do the opposite of what I'm trying to convince you to do. If I say homoside you should think suicide because that would be different. It's obvious that you should think different but that doesn't mean that you would take whatever product I suggest to you.

3. "Life tastes good". Coke

Personally I thought that enjoy coke was a better slogan. Less words and it made sense. This one is ambiguous and it would be a great title for a pornography film about cunnilingus champions. Life tastes good is not a slogan that is suitable for a drink we all can get at the movies. Life tastes good would be a great slogan for a bottled water company. Life tastes good is what an infant would say about breast milk because that milk is providing life. Coke is not life and before coke life was here. Sorry Coke you might be a giant conglomerate and a capitalist powerhouse but this slogan SUCKS!

What has happened with programmed people today is that they immediately get a visual of the product and ignore the words attached to those products. Think about the words and look at the product and see if it matches.


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Comments

Can we hear any of them anymore?

I love your article! It was very thoughtful. I agree with you on the "Can you hear me now?" slogan. Who says that when they're trying to sell you a cell phone. You're right. You only want to hear that question once. I love the Cingular ads more, eventhough I am a Verizon customer. I love the dropped call commercials. They really make a point, and they're saying that other companies are dropping calls - not them. So their ads actually make sense, and they're memorable! The Macintosh advertisers need a lesson in grammar. When you have a word following a verb, describing that verb, it's called an adverb. These types of adverbs are always supposed to have -ly on the end. The result of not doing so is exactly as you put it. Well said. I don't think I'll be able to get the pornography picture out of my head after you mentioned the "life tastes good" slogan. Eww!

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