0
votes

Pre-emptive strike: Barack uses force of psychology

posted August 29, 2008 - 8:25am
Pre-emptive strike: Barack uses force of psychology

Regardless of political persuasion, most would concede that Obama delivered an impressive acceptance speech last night at the Democratic Convention in Colorada. News commentators compared Barack's acceptance speech to that of an earlier era. Parallels were drawn with national heroes, and those images were evoked, and then transmuted by parallel reasoning, into shared energy and power with those figures: Kennedy, King, Hillary, single parents of the universe. Even Bill.

Even more interesting than the alchemy of political alignment, however, was Barack's use of a theory called "inoculation". I became aware of this psychological principal back in graduate school. Not a political scholar, I found myself lilted by the cadence and meter of Obama's poetic, powerful hypnosis. And all the while, I knew that the power of suggestion was being used to sway my vote in the direction of the speaker: not on the basis of political rhetoric, but through pure genius of psychological technique.

According to Wikipedia, the theory of inoculation was outlined by a social psychologist in the early 1960s to describe how to influence individuals to maintain beliefs in the face of persuasion and contrasting arguments. We received quite a large dose of Barack's vaccine last night. Essentially, the motive was to prevent us from viewing McCain's perspective, opinions, and mission at large as valid ones. By preparing us for McCain's counterpoint, Barack effectively limits the influence of McCain's words before they are even uttered.

And, even as my heart swelled with the ebb and flow of emotion that was orchestrated so adeptly by Obama last night, my understanding of pschology anchors me. It reminds me that in spite of the historic acceptance speech last night, it will take more than a hypnotic suggestion or a grand, moving symphony to sway my vote either way. Even the great alchemists of old did not succeed in turning base metal into gold. As powerful as last night's speech was, I am not prepared to give my heart away just yet.

Please click here to read my other articles.



Comments

Reactions to delivery...anger, passion, both?

You know, I will make sure I observe the nonverbal aspects when I see the replays. Interesting how a different set of eyes *see* the same events quite differently! Please click here to read my other articles.

Cynthia Scott, MA CCC-SLP
Speech Language Pathologist

An Angry Acceptance Speech

I appreciate your insights and follow what you are saying. However, i think all his nuance and rhetoric was lost on an Angry Delivery Style. Facial expressions, gestures, and tone, and inflection all appeared to me as anger. It didn't make me angry or feel anger at the opposition; it made me want to change the channel.

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

Join Xomba Today

Do you like to write? Would you like to make a little extra money on the side? These people do. Join the Xomba community today.
Become a Member