Product Planner, a new site that launched this week, is looking to help companies tackle the issue of how to best tuen visitors into members. The site has visually mapped out over 100 ‘flows’ that visually depict exactly how many of the web’s most popular services operate. For example, Gmail†s signup flow consists of inviting a visitor to first click ‘Sign Up for Gmail’, followed by a form asking for information, and finally a confirmation button that says ’show me my account’. It may sound simple, but being able to see each of these side by side can be invaluable when it comes to actually building your site.

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