Racism leading to many posts not even being read.

Racism, is a factor in a lot of things. And so is reverse racism. In other words you don't even have to be in the majority to practice racism. :(

However, your friends blog is a bit different. Regardless of racism, it is important to know your target audience and to market accordingly. For instance if it were written in Chinese but it was meant for an American audience, it obviously wouldn't attract much attention due to the fact that most Americans don't speak Chinese.

Indian names are not common in America, so mainstream Americans are not likely to be able to even pronounce them let alone suffer struggling with spelling them. They sound and look foreign and that can be a put-off. You don't have to be acting racist not to like how a name looks or sounds per say.

I myself work with several Indian doctors and their names are difficult to spell and pronounce properly. Many of them put on a superior attitude and walk around treating non-Indians very poorly. Many of these guys practice discrimination to non-Indians and those less educated.

There is little that can be done about racism as it is often born of pride and fear of the unknown. But you can study and work hard to accomplish good marketing to promote your goods amongst your target market.

Nice article!

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what you're describing doesn't really have anything to do with racism, I think it's simply a matter of supply and demand. If she's targeting a western audience with her blog there is not many people that would associate a typical Indian name that they cannot pronounce with something that would be interesting to them, simply because an american writer is likely to write better about american issues in a similar fashion an american blog would not gain much popularity in India would it? Same thing with black people in runnning sports, a lot of black people have physical properties that makes them superior in certain sports. There's differences between races, this is a fact, but it's not racism. or do you think there should be more white people in elite running sports even if there is further between the real running talents within the white race? Supply and demand , as simple as that. I disagree with you though, the worst kind of racism is not the namecalling, it's denying equal opportunities based on race, when this happens systmematically within a society with the governments blessing it's even worse. I wouldn't read to much into the sudden popularity of a blog that changed it's name. That's just the nature of the internet

I agree with Martin... a name that has wider appeal will attract more people. If the blogger is writing to reach lots of people, she will do that by coming up with a name that will reflects that. I have several blogs but don't use my name in any of them, because such a name wouldn't say anything about what the blog is about.

A person might attract more readers with a blog title that indicates what the blog is about, like derekjeternews or gangulynews or whatever.

If a blogger wants to use their own name that's OK to, but it will attract fewer readers.

Also, if an Indian person uses an Indian name as the title of their blog, many Westerners might assume the blog is not in English and may pass it by for that reason.

If I started preachin` how proud I am to be white, I would be yelling about how my pale-skin kin managed to conquer entire colors of being, managed conquest of the Greek and Roman systems of schooling, and still manage to hold firmly to their hick stereotypes ... AAAAAAAAA-MeeUhn!

But then I would 'risk' being painted a backwards, prejudiced, greedy bigot.

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