The rapper 50 Cent is suing Taco Bell because he says that the restaurant has used his name without his permission in their advertising that asks him to call himself 99 Cent. In a federal lawsuit, he also claimed that the Taco Bell print ad features him asking to change his name to 79 Cent, 89 Cent, or 99 Cent. The ad is part of a Taco Bell "Why Pay More?" campaign that promotes items that cost less than a dollar.

The company supposedly sent a bogus letter that requested the name change to the news media but not to 50 Cent. He didn't find out about the letter or that he was featured in the ad campaigns until he saw a news report about it. He wants $4 million in damages.