The Yahoo-Microsoft search ad partnership makes sense, Microsoft could be small when it comes to search market share but putting the two together they could make 30 percent of the search market behind Search leader Google. The rumor Yahoo-Microsoft search ad partnership could make a credible challenger to Google’s search business. Yahoo got no choice but to seek another elephant in the room, it can’t make a deal with Google definitely not Google could face anti trust concern from regulators. Microsoft is the last hope for Yahoo. Microsoft is also in desperate needs of Yahoo massive user base and search business. Microsoft and Yahoo search partnership is great, Microsoft will get Yahoo’s massive user base to go with its formidable resources. It will help also Yahoo save engineering costs. It will let Yahoo focus more on advertising and just let Microsoft do most of the engineering works such as search developments and datacenters maintenance. Yahoo stock spiked $ 14 as the Microsoft search deal announced. Is Carol Bartz preparing to talk with Microsoft?

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http://netcrawl.blogspot.com/2009/04/return-of-yahoo-is-yahoo-prepare-to.html