Rolling Rock, the beer company famous for that mysterious number ‘33’, is trying yet another oddball marketing approach - moonvertising. A clever gag or a scientific marvel? We’ll all find out today, i.e., March 21, the next full moon, when the company attempts to project their logo on to the face of our favorite orbiting neighbor - the moon.

In the mean time, those who are over the age of 21 can check out their web site
http://www.rollingrock.com/#/home/

and put your own message on their virtual moon: