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Said the Jonas Brothers: "We Are Not a Boy Band!"

posted June 17, 2008 - 3:33pm
Said the Jonas Brothers: "We Are Not a Boy Band!"

Disney has absolutely perfected the art of merchandising. Get ready for the onslaught that is the Jonas Brothers, a pop/rock group getting ready to debut a movie, a European tour, a North American tour and a live concert film - all in one summer.

In a media event to rival the summer that was Miley Cyrus / Hannah Montana last year, Disney plans on releasing Camp Rock on 4 television channels at the same time.

The Jonas Brothers started out as a Christian Rock band before being released by Columbia Records for lackluster sales. Disney picked them up and has laughed all the way to the bank since then.


Website: http://www.nytimes.com/2008/06/17/arts/television/...


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