Sometimes the hardest part of writing a killer sales letter is starting with that blank page. That is the point of a series of posts I will be adding; sample sales letters. Realizing that sales letter content will vary by industry, I will be writing letters specific to one of the most competitive industries around. Copier Sales! You are invited to take, modify and use these sample sales letters at will. There is no copyright and I am not asking for any royalties.

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John Doe, Controller
Company XYZ
1230 Main Street
Anytown USA
03555

SECURE scanning, printing and reporting CAN be achieved
in conjunction with OPERATOR EASE OF USE!

Dear Mr. Doe,

Recently, I left a my card and a brochure with your receptionist, asking that it be passed along
to you. In case it didn't make it through, I followed up with a voicemail explaining that I would be mailing you a letter of introduction.

In short, ABC C Company is a 25+ year old, New England based, Total Office Solutions Provider. We are large enough to serve New Hampshire's most complex organizations, yet, small enough to provide personal, high quality service. From the most basic MFP authentication to a full blown biometric solution -- using your active directory, we can prepare a right sized solution for you.

If you are planning for any MFP updates before year's end, or perhaps, a document management initiative for 2009, I would like your consideration. In fact, if you will visit our website, I believe you will quickly understand why we are worthy of your consideration.
Please see: http://www.abccompany.com

As a local Independent Dealer, we answer to our customers rather than stockholders. Many of our customers recognize that when they choose ABC company, they are impacting the local economy in a simple yet profound way.

In addition to the full Konica Minolta line, we are now the ONLY Authorized Canon Dealer in the State of New Hampshire. Also, we are a proud member of NH Better Business Bureau.
Whether you need to upgrade a single multifunctional device, or would like us to conduct a complete document work flow and cost analysis, I would be very pleased to hear from you.

Sincerely,

Keith Clark
NH Sales Manager
555-1212 Ext: 7740

As you see appropriate, please fax back the best person and means for my follow up.
My fax is 555-1313

Best Person to Contact : __________________

Best Method of Contact: E-mail: ________________ Phone: ________________