One of the most important - and inexpensive - strategy to promote your site is to rank high for your preferred words on the main search engines in "organic" or "natural" searches (as opposed to paid ads). Search engines send robot "spiders" to index the content on your webpage. Here are some tips on how to leave these spiders abundant clues as to what your webpage is all about.

The Title

Entice searchers to click on the title by making it a bit provocative. Place this at the top of the webpage between the tags, in this format: Title Goes Here.

You should also use some descriptive keywords along with your website's name on your home page.

Include Keywords in the Header Tags

Search engines consider words that appear in the page headline and sub heads to be important to the page, so make sure your desired keywords and phrases appear in one or two header tags.

The First Paragraph

Search engines expect that your first paragraph will contain the important keywords for the document, where most people write an introduction to the content of the page.

Using Hyperlinks

Search engines are looking for clues to the focus of your page. When they see words hyperlinked in your body text, they consider these potentially important, so hyperlink your important keywords and keyphrases.

Getting Added

Submit your homepage URL to the important Web search engines that robotically index the Web. Look for a link on the search engine for Add Your URL.