Searching For God - Some Surprising Results

When I was doing research for this article I did a search for "God". The results were, indeed, interesting but then thought that having too many "god" words in the article would ruin its keywords frequencies so opted for a safer example. So here it is as a follow-up just to prove once again that the most expensive adverts are not always the biggest earners.

Writing for Adsense is a numbers game; you try to get as many readers as possible and hope for either a high click-through rate (CTR) or high cost per click (CPC), or if you're really lucky both! But as so much traffic to online articles comes from search engines (or social media sites) in order to get the traffic you also need to think about high traffic keywords. Strangely, the highest traffic does not always correspond to the highest CPC. This is good for writers in the sense that there isn't, as yet, one magic formula. The calculations I do are to maximize what I have called potential earnings (PE) - the proof that it works should show up in what Google calls its eCPM (estimated cost per thousand page views).

OK, back to God - or "god" if you prefer.

Input the keyword "god" into the Google Keywords Tool and the top 5 highest paying keywords in terms of pure CPC are the following:

god channel
experiencing god
jewish god
roman god
god images

No "god" in there as perhaps too generic, but perhaps surprising to see "jewish god" and "roman god" so high up.

However, the top 5 in terms of our Potential Earnings (remember this is CPC multiplied by the Traffic) were:

god
god of war
greek god
roman god
why god

OK, "god" is back in business now, and top of the pile too! Although the CPC was only 60 cents the traffic of over 9 million queries a month makes it a significant earner. But I think that the other four are surprising. All of which means that articles on "god of war" and Greek and Roman gods seem to be more profitable than on any other kinds of gods. "God channel", which at first sight looked such a promising earner is down in 47th place in terms of our PE value - high CPC but very low volume.

In terms of article writing, it should be obvious that "god" on its own is going to be included in all the other keywords so that focussing on it as your main keyword is a lousy idea. Depending on your religious inclinations - and your worship of Mammon - you can scan down the PE list and select those keyword combinations that appear most attractive, both as a writer and for income.

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