Sir Alan Sugar Buys Google Ads! | What Does This Mean to the Advertising Sales Sector?
posted June 9, 2009 - 9:15amSir Alan Sugar, friend and admirer of the British Prime Minister Gordon Brown, Enterprise Czar of the British Government and star of the extremely popular BBC TV series<!--break-->The Apprentice se
Sir Alan Sugar, friend and admirer of the British Prime Minister Gordon Brown, Enterprise Czar of the British Government and star of the extremely popular BBC TV series The Apprentice seems to be buying Google Ads.
What does this mean to the world of advertising and advertising sales?
Quite simply it means that Google Ads work!
What does advertising which works mean?
Quite simply it means advertising which sells what it advertises, for example: goods, services, memberships and concepts.
What Effect Will This Have on Other Advertising Media?
It means that other advertising media will start to fail. Why would anyone pay more to advertise on TV, Newspapers and Magazines to achieve less sales. Unless these advertisers aren’t playing with a full hand, they are a sandwich short of a picnic, or a spanner short of a toolbox, they simply don’t know what they are doing.
How Can TV, Newspaper and Magazine Advertising Survive?
The only way they can survive is to change tactics. For example, the crappy lifestyle magazines will have to become quality – by that I mean they will have to have worthwhile, original content. Commercial Television will have to start to produce riveting TV in order to attract prestige advertisers.
What Does it Mean to Google Adwords and other Pay Per Click Companies?
It means there will be more competition for keywords and that their prices will rise. It means, in the words of Wilma Proops

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Top of Google now for Sir Alan Buys Google Ads
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So, when will I start seeing more $$ from Sir Sugar...
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Lucky I know what I'm talking about - selling ads
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