Many years ago I adopted a very simple critique method for all my sermons and teachings, my writing and my discussions. I simply asked the question, “So what?” I am not attempting to be glib or disrespectful. My intention in asking the question was simple. Did what I have to say have any permanent value? Did it bring honor to Jesus Christ? Did it have lasting eternal value to those that listened?

Sadly, I had to confess to myself that much of what I said was of no real value. I spent hours studying, reading, researching and preparing sermons, lessons and articles. Was my time well spent? I grew spiritually and professionally, so the time was not completely wasted, yet, what I delivered to others often was of little real kingdom value.

As a result, I began to think differently, prepare differently, write differently, and speak differently. How could I stand before Jesus one day and give an account for my own wasted talents and the time and talents of others? I could hardly bear the thought. Major changes began to percolate within me. I became motivated to not waste any effort. If I cannot give my best then I must not expend the energy. The same goes for my preaching, writing and speaking. To the best of my ability I strive to offer value, eternal value through what I say and write.

The “so what” factor now permeates all that I do professionally and personally. I am not perfect in this as my close friends, colleagues and family will readily point out, but I am striving for the prize. An immediate way to evaluate what we think and do whether it is trips, conferences, meetings, phone conferences, etc. is to ask ourselves regularly, “so what?” I invite you to join me in asking this telling question.