Sales
leads
are an important part of the selling process. When successfully
converted to customers, they can generate a lot of revenue for the
organization. But to convert from a sales prospect to a customer
requires a lot of effort on part of the organization. Forum postings
are a good way to generate sales leads. Here the organization can
easily connect with people who are most likely to buy the product.

Social
networking sites are another way of generating leads. The
organization can exactly identify the needs of a particular group or
community and publish information about the product or service.
Message spreads faster and deeper among community members, thereby
helping to generate the required number of sales leads.